As musicians know, the audience is everything. As such, SoundCloud is in the process of launching an innovative new feature on SoundCloud for Artists that will enable creators to make direct contact with key members of their audience. Called ‘Fans’, the feature was built to help artists forge stronger bonds with their die-hard fans.
Still in the beta phase, the feature has been made available to over 50,000 test users, who are now able to message the select few who make a difference. The hope here is that artists will be able to build increasingly meaningful relationships with their core followers.
The potential here is worth noting: instead of relying on streams, musicians could, at least in theory, offer their loyal listeners exclusive content and merchandise, leading to higher revenue; the possibilities are endless. In addition, musicians will be able to track listening behaviours and form strategies based on the feature’s handy analytics dashboard.