DJ Apashe shares cinematic bass music video, ‘Lord & Master’

Apashe has revealed the final music video from his groundbreaking Renaissance LP with the stunning visual accompaniment to ‘Lord & Master’, directed by longtime friend and collaborator, Adrian Villagomez. The magnum opus closes out a truly impressive string of music videos from the dynamic duo dating back to 2018’s Majesty’, running through, Good News’, ‘Uebok (Gotta Run), andBehind My Eyes, clocking in well over 20,000,000 views across 4 official videos.

The cinematic visual counterpart begins with a young dancer, Brontë Poire-Prest bracing to take the stage. Receiving notes prior to the performance, the audience is then flung into an anxiety-ridden situation following the performer as she fights for her life. Making her into something she’s not using several nods to well-known brands, the imperative message on the corporatization of art is conveyed with ease. Despite defeating her enemies, the dancer is immediately replaced by a new up-and-coming talent, echoing the harsh reality of fall in line or fall by the wayside in corporate showbusiness.

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